What Is SEO? PPC? SMO?


I find that although it is assumed the many people know what SEO, PPC, and SMO are, a lot of confusion actually exists. Today, I want to give you a brief overview of the three most common types of online marketing and hopefully clear up any confusion you may have on the topic.

What is SEO?

SEO stands for search engine optimization and it is the method of improving how highly your website appears in the search engine results page. The three primary types of SEO are local, ecommerce seo, and organic. Local SEO is used to rank companies in the local results. This is reserved for companies with a physical location and that can offer services locally.  Organic SEO on the other hand deals with non location based businesses and non geo-targeted keywords.  Ecommerce SEO services are really just a specialized subset of organic SEO. Regardless of which you choose, building links and authority helps you rank better.

What is PPC?

PPC Marketing is when you pay money each time someone clicks on an ad you create that is triggered by a keyword. Google Adwords is the most common platform for PPC. Generally speaking, you can generate a great deal of traffic quickly to your website, the downside is the cost is proportional to the traffic.

What is Social Media?

Although you may have a social profile on a site like Facebook, you are not necessarily using social media for business correctly. Your business should interact and share with your followers on social media. You can also use it as a great customer service tool. While trying to be active on every site is not necessary, Twitter, Facebook, and Google are good places to get stated.

I hope that you now have a top level overview of the primary differences between social media, ppc advertising, and search engine optimization. Now that you know what they are, why not learn how to leverage them for business growth?

White Hat SEO – A Long Term Growth Strategy

st louis seo white hat style

From a white hat SEO (search engine optimization) viewpoint, it’s presumed that you would like your efforts noticed, and that you are rewarded in kind. This is entirely possible with one prerequisite. That is, for you to understand that proper SEO isn’t now, nor was it ever designed to make you rich or famous overnight. For most, this is understood and is the driving force behind efforts to develop content that is engaging and keeps readers glued to your page. Granted, good content is very important but if other areas of SEO are not implemented correctly, your site and your content will hardly be seen or read.


The SEO world is full of talk about the relevance of keywords and their importance. If you are a St Louis SEO Company, you should start by searching variations of St Louis SEO.

That’s because the search engines change their algorithms frequently, keeping everyone guessing about which keywords to use and how often. Keywords were at one time the most important part of SEO. This is not so anymore. Instead, long-tail keyword phrases are the focus today and for the foreseeable future. According to the major search engines, most Internet users enter phrases with three or more words into the search box to receive more relevant results. This is where the gold lies in organic search engine results. The ability to fashion a web presence around these rich keyword phrases will no doubt provide a much needed boost in search engine rankings, given the phrases are searched frequently enough.

Researching keywords and their long-tail counterparts can be a daunting process if you don’t understand and use the techniques the pros use. If spending hours cataloging your findings by searches, competition, date, website, topic, theme, etc. doesn’t appeal to you, consider using one of the better online sources for keyword research. You’ll find that they are very good at finding the long-tail phrases you’re looking for, but not without an investment on your part. It’s important to settle on one technique, master it, then if needed change to another if you find through your own research and testing that you need something better.

Staying current with changes in search algorithms will help keep your web pages fresh and search engine friendly. This involves a good understanding of what the search engines expect at any given time so your site and content will rank well on a continuing basis. With all this talk about rankings and keyword phrases, remember to always write your content for your reader first, the search engines second.

Rich content

Long ago in Internet years, content wasn’t important as long as the most popular keywords were in that content, and many of them. That introduced a plethora of junk content that didn’t make much sense, but filled up the page and because of the many keywords, readers flocked to the website via the search engine result pages. This technique made many people a lot of money, but for all the wrong reasons. Today’s Internet is much more sophisticated in every way and any website that tries the old tricks of black hat SEO, are likely to be banned or de-indexed in virtually all search engine indices. Your readers expect, and should receive quality and original content that is absolutely relevant to their search with an easy way to navigate to even more relevant information within the confines of your website. That brings up another crucial step in content creation for a long-term white hat SEO strategy.

Evergreen content and your brand

Evergreen content is distinctive, engaging writing that will stand the test of time and will be as relevant many years from now as it is today. Part of the goal of white hat SEO is making sure the information presented is correct, verifiable, and relevant, and that’s what evergreen content is all about. Do your readers a favor by providing original content that is from you, and written by you if possible. Creating content for your website should be like an unfulfilled passion that never seems quite complete which keeps you creating and adding content. The search engines respond very well to fresh and relevant content. They in turn reward your website with higher and higher rankings, all the while creating your brand which keeps your website relevant for the long term. Think of your brand like a familiar logo that your readers will remember and who consistently seek your advice or search for your content on specific topics that only you can provide.